Top 5 Fashion Games in Europe Q2 2022: Unified Platform Performance

In the second quarter of 2022, the top 5 fashion games on a unified platform in Europe showcased varied performance trends in terms of downloads, revenue, and active user engagement. Here’s a detailed look at how these games fared:

Dream Wedding! by MagicLab saw a significant increase in weekly downloads, starting from 569 in mid-April and peaking at 657K by late June. The game's weekly active users followed a similar upward trajectory, growing from 550 to 1.26M over the same period.

Hair Challenge from Rollic Games maintained a stable download rate throughout Q2, with weekly downloads fluctuating around 140K to 300K. Despite minor fluctuations, weekly active users remained relatively constant, averaging around 1M. The game's weekly revenue saw a gradual decline, ending the quarter at approximately $66.

Bra Maker by SayGames LTD experienced a strong start with downloads, peaking at 366K in early May before declining to around 69K by the end of June. Weekly active users peaked at 849K in early May and then gradually decreased to 671K by late June.

Outfit Makeover from SUPERSONIC STUDIOS LTD saw a consistent performance in weekly downloads, starting at 176K in late March and ending at 99K in late June. Active users showed a similar pattern, peaking at 446K in early May and then declining to 225K by the end of June. The game’s weekly revenue peaked at approximately $37 in late May.

Lash Salon by Crazy Labs had a strong performance in weekly downloads, starting at 115K in mid-April and reaching 269K by late May before stabilizing around 114K. Active users consistently increased, peaking at 471K in late May and ending at 356K in late June.

The data for these insights comes from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower’s platform.